Becky Kloetzel-Roberts
For more than two decades, Becky has created and managed media
sales programs and cross-promotional relationships for hundreds of
clients for broadcast, cable and Spanish-language television as well
as print media. Her media experience began in print media sales with
the North County Times. Becky expanded her career by moving to cable
television sales with Dimension Cable (now Cox Media), later joining
KSWB TV and then Univision Television. She brings extensive experience
in working with local, regional and national businesses in developing
comprehensive marketing and advertising programs with a focus on increasing
their market share in the San Diego region. Additionally, Becky’s
knowledge of San Diego’s Hispanic market allows her to develop
targeted advertising programs to reach this extensive affluent audience.
Prior to co-founding RSM, clients Becky worked with include Miller Brewing Company, Coca-Cola, Taco Bell, Papa John’s Pizza, KFC, Nissan North America, San Diego Gas & Electric, Unified Port District of San Diego and County of San Diego Foster Care and Adoption Program.