We’re wearing your shoes.
We know how hectic it is to start-up a business and wear all the hats because that’s what we’re doing today! You have your mind on everything from your sales to your staffing, your accounting to your operations. Feel confident now that you’ve found fellow business owners who are experts in organizing your advertising strategies and marketing plan in order to give you the greatest return on your investment.
It’s what we know.
Allow us to research, negotiate, plan, place, monitor and reconcile your advertising schedules. You’ll get the highest and best use of your ad dollars when you work with us. When we went into business for ourselves; after 50 combined years in selling media and managing brands, we continued to expand on what we know works best for advertisers. We’ve worked in print, radio, cable and broadcast television, Spanish-language media and more. We know local media intimately and we’ve also planned or placed regional, national and international media for our clients.
It’s who we know.
You’ll benefit from our long-term, positive relationships with media vendors. They know us to be strong, smart and professional negotiators on behalf of our clients. That’s why clients like UCSD, FastTrackKids, Cisco Systems, Curves, San Diego County Regional Airport Authority and San Diego Dodge draw on our expertise season after season for their advertising plans.
It’s how we do it.
When you’ve been in media for as long as we have (on both the selling and buying sides), we understand the cyclical advantages available within each of the various types of mediums open to our clientele. We know how and when to ask for additional added value, inclusion in sponsorships or promotions, non-traditional exposure opportunities and more. And we repeatedly get them for our clients.
We’ll save you time.
You know your industry – we know ours. We know how best to reach the customers who need what you offer. We’ll analyze what your competitors are doing and provide you with the “inside scoop.” And we can tell you where your advertising dollars are best invested. Our meetings and communications will be clear and crisp and quick. So feel comfortable handing off the advertising tasks to us while you handle other priorities in running your business.
You’ll benefit from the tools the Big Guys use.
If you went to a big box ad agency to do your ad planning, they would use fancy programs like Arbitron, Nielsen, Tapscan, Marketron, Scarborough, Media Audit and more. Guess what? So do we! And we’re on your team…so you get an Owner-to-Owner relationship rather than an Owner-to-Media Assistant relationship.
Industries we have experience in include:
- Ad Agencies
- Medical Devices
- Health Care
- Nutritional Supplements
- Non-profit
- Government Agencies
- Real Estate
- Mortgage Brokers
- Importers
- Beverage
- Academia
- Business Communications
- Automotive
- Travel
- Entertainment
- Legal