Intro

Experience and expertise walk hand-in-hand. And so do we.

We are RobertStemler Media.

Our passion for smart, effective media planning, placement, and media buying spans 60 years. Together, we design handcrafted, cross-platform strategies that deliver measurable results to help move your market share forward.

Testimonials

“The strength of the team is each individual member. The strength of each member is the team.”
Phil Jackson

  • “RobertStemler Media has been instrumental in the rapid advancement of UC San Diego’s national and international visibility. Their comprehensive research, innovative plans and key partnerships made it possible for the university to consistently reach and surpass projected goals each year.”

    Michele M Humphrey
    Executive Director, UC San Diego (2010-2014)
    University Communications and Public Affairs

  • “The San Diego Community College District has retained RobertStemler Media on multiple campaigns aimed at boosting enrollment at San Diego City, Mesa, and Miramar colleges as well as San Diego Continuing Education. Heidemarie and Becky are professional, resourceful, and a pleasure to work with. With their assistance, the district has achieved or exceeded its growth targets – which means thousands of additional San Diegans are now enrolled and pursuing a community college education.”

    Jack Beresford, San Diego Community College District
    Director, Communications and Public Relations

  • “RobertStemler Media works with commitment and integrity ensuring that the dollars spent reaps maximum results. The bottom line is they are focused exclusively on all things media and are experts at it. I’m glad we had them on our team.”

    Michele M Humphrey
    Executive Director, UC San Diego (2010-2014)
    University Communications and Public Affairs

  • “Finding true experts to partner with for media buying can be a challenge. RobertStemler Media are true experts with a deep understanding of traditional as well as digital media. They have proven themselves to be relentless researchers, providing their clients the best strategies to hit their objectives.”

    Kevin Drolet, Partner
    cThru Media

  • “RSM’s well-developed relationships have driven efficiency in our media buying and broadened our reach … resulting in revenue growth.”

    Elizabeth Doran, President & CEO (2015-2016)
    San Diego Theatres

  • “With a small marketing staff serving California’s largest public health district, we needed a media partner who could truly work as an extension of our team. RSM did the heavy lifting and always provided the perfect menu of media to fit our goals and our budget.”

    Janet Klitzner, Director of Marketing (2004-2015)
    Palomar Health

  • “RobertStemler Media presents the perfect example of how to be a good steward of your clients’ money. They relentlessly explore ways to integrate greater value in every buy.”

    Brian Lorenz, President
    Lorenz Advertising

  • “With extensive experience on the media selling side as well as media buying, Becky and Heidemarie know exactly what’s expendable and what’s crucial to a successful strategic media purchase. Their advice to clients is always honest and unbiased.”

    Susan Lyon, Managing Director
    LYON & Associates Creative Services

  • “RSM cares about their clients and their media partners. I’m constantly impressed with their knowledge, responsiveness, clear communication, attention to detail and integrity.”

    Hilary Myrick, Associate Publisher
    Southwest: The Magazine

  • “We are proud to work with RobertStemler Media on behalf of their higher education clients in bringing important native advertising to our print and digital readers around the world.”

    Los Angeles Times

  • “Having personally worked with RSM for over 5 years, I have been impressed with their attention to detail and deep relationships with local and national media partners. When making your media plan – this is a team you need on your side!”

    Kevin Drolet, Partner
    cThru Media

  • “Their thoughtful approach to media planning … and their kind and caring touches … make all the difference as we imagine new ways to reach audiences.”

    Elizabeth Doran, Previous President & CEO
    San Diego Theatres

Creating Change

“Change is a process, not an event.”
Barbara Johnson

You have an objective, and we have a method to meet it. RSM uncovers the right media planning and buying opportunities to maximize exposure and matches them with an integrated media mix so you can focus on what you do best – your business. Here’s a sneak peek into our results-driven approach to change.

Research

We begin every new project with research. And a lot of it. It’s our job to know your goals, understand your audiences, assess your market conditions and consider your competition. Every client. Every Project. Every time.

    Planning

    Our custom media recommendations stem from intelligent inquiry and a thorough review of many contributing factors. Plus, we surround ourselves with smart partners who are as invested in your success as we are.

      Placement

      This strategy defines the when, where, how and how often your audiences receive your message. Depend on us to negotiate the best plan for your goals with favorable rates to fit your budget.

        Analytics

        We know measurement is key to effective marketing. That’s why we approach each campaign with quantitative and qualitative performance indicators to help define your success.

          Mixing the Media

          “Give ordinary people the right tools, and they will design and build the most extraordinary things.”
          Neil Gershenfeld

          The vast variety of media buying options available today are the tools we use to build your brand where and how your audiences are living their lives. RSM skillfully selects the perfect balance of collaborative media planning to create a solid integrated media solution for your marketing spend.

          Digital Advertising Media

          Digital

          Strategic digital campaigns have become an important part of a smart marketing mix. We create, monitor, measure and optimize your online campaigns to achieve the desired outcome.

          • Display Ads
          • Contextual, Behavioral and Geographic Targeting
          • Content Marketing
          • Video Pre-Roll
          • Targeted Email
          • Social (Display and Video)
          • Mobile, Desktop and Tablet

          Outdoor Advertising Media

          Outdoor

          What if you could turn waiting into winning with a new brand connection? RSM develops effective outdoor strategies to reach your target audiences where they wait, work and play away from home.

          • Airports
          • Billboards & Bulletins
          • Wallscapes
          • Digital Billboards
          • Transit Shelters
          • Street Furniture
          • Bus/Train/Trolley
          • Malls

          Print Advertising Media

          Print

          Does print still have power in an effective media mix? Yes! It’s engaging, versatile and creative – providing strong brand value when placed with the right publishers for the people you want to reach.

          • Newspapers
          • Magazines
          • Direct Mail
          • Trade Publications
          • Inserts, Special Sections, Trade Conferences

          Radio Advertising Media

          Radio

          From AM/FM to digital listening and everything in between, radio remains one of the most popular forms of advertising today. RSM will target your messages in the right space for your brand.

          • Broadcast
          • Public
          • Digital
          • Syndicated Programs
          • News/Traffic/Weather Sponsorships
          • On-Air Personality Endorsements
          • Pandora
          • Spotify
          • News, Weather & Traffic Sponsorships

          Social Media Advertising

          Social

          The landscape of paid social advertising is constantly changing with new technologies, channels and formats. We keep up with the chaos and find ways to connect contextually with your friends and followers. There’s a lot to “like” about that.

          • Facebook
          • Twitter
          • Instagram
          • YouTube
          • Snapchat
          • LinkedIn

          Television Advertising Media

          Television

          Television is still one of the most influential and credible mediums for information and entertainment. Watch it build your brand when we place your ads into the content where your target audiences are tuning in.

          • Local
          • Regional
          • National
          • Public Television
          • Cable
          • Sports
          • Network
          • News, Weather, Sports & Traffic Sponsorships

          Working Together

          “I can do things you cannot, you can do things I cannot; Together we can do great things.”
          Mother Teresa

          Becky Kloetzel-Roberts and Heidemarie Stemler
          Founders Becky Kloetzel-Roberts and Heidemarie Stemler

          Hi there! We are Becky Kloetzel-Roberts and Heidemarie Stemler, co-owners of RSM and the people you’ll actually work with from start to finish on each one of your projects.

          With 60 years combined experience perfecting our craft, and 14 years together as RSM, we’re proud of what we’ve achieved for our clients and grateful for the opportunity to share our passion with you.

          Let’s grow together!

          Building Relationships

          “The strength of the team is each individual member. The strength of each member is the team.”
          Phil Jackson

          We can’t just call them clients … or vendors. They’re our friends and partners as well. We build relationships on all sides of our business because your brand is our baby too. Meet a few of our happy customers.

          RSM-Case Studies – UC San Diego Health Sciences

          Strategically executed numerous campaigns for UC San Diego Health Sciences utilizing customized media mixes which included television, radio, outdoor, print, Coaster wraps, and luxury lifestyle media including arts events and private jet terminal advertising. These campaigns included overall brand awareness, which drove specialty care visits and donor recognition. Responsible for the successful launches of Sulpizio Family Cardiovascular Center and North Coastal Services. Grew patients in a number of service lines with specifically tailored media campaigns including Sports Medicine, Orthopedics, Bariatric Medicine, Executive Health, Concierge Medicine, Uro-Gyn, Women & Infants, Fertility and at Moore’s Cancer Center.


          UC San Diego Health Sciences

          2016-11-04T12:40:46+00:00
          Strategically executed numerous campaigns for UC San Diego Health Sciences utilizing customized media mixes which included television, radio, outdoor, print, Coaster wraps, and luxury lifestyle media including arts events and private jet terminal advertising. These campaigns included overall brand awareness, which drove specialty care visits and donor recognition. Responsible for the successful launches of Sulpizio Family Cardiovascular Center and North Coastal Services. Grew patients in a number of service lines with specifically tailored media campaigns including Sports Medicine, Orthopedics, Bariatric Medicine, Executive Health, Concierge Medicine, Uro-Gyn, Women & Infants, Fertility and at Moore’s Cancer Center. UC San Diego Health Sciences

          RSM-Case Studies – San Diego Community College District

          Launched multi-platform media campaigns to grow enrollment and brand awareness for San Diego City College, San Diego Mesa College, San Diego Miramar College and San Diego Continuing Education.


          San Diego Community College District

          2016-11-04T12:29:51+00:00
          Launched multi-platform media campaigns to grow enrollment and brand awareness for San Diego City College, San Diego Mesa College, San Diego Miramar College and San Diego Continuing Education. San Diego Community College District

          RSM-Case Studies – UC San Diego

          Advanced the University’s national and international visibility, increased brand recognition with a targeted multi-platform advertising campaign locally, regionally, nationally and globally.


          UC San Diego


          2016-11-03T17:48:36+00:00
          Advanced the University’s national and international visibility, increased brand recognition with a targeted multi-platform advertising campaign locally, regionally, nationally and globally. UC San Diego

          RSM-Case Studies – First 5 Commission of San Diego

          Deployed a multi-cultural media mix to garner increased incoming calls and website traffic from low-income families with children under age 5.


          First 5 Commission of San Diego

          2016-11-03T17:55:40+00:00
          Deployed a multi-cultural media mix to garner increased incoming calls and website traffic from low-income families with children under age 5. First 5 Commission of San Diego

          RSM-Case Studies – California Bank & Trust

          Built new business clientele through statewide multi-media campaign utilizing cable television, B2B journals, outdoor, public radio and broadcast radio sponsorships.


          California Bank & Trust

          2016-11-04T12:40:19+00:00
          Built new business clientele through statewide multi-media campaign utilizing cable television, B2B journals, outdoor, public radio and broadcast radio sponsorships. California Bank & Trust

          RSM-Case Studies – NuVasive, Inc.

          Researched and executed a national, 15-market clinical trial campaign utilizing print, radio and television. Gained the necessary number of study participants for surgical clinical trial over the course of nine months.


          NuVasive, Inc.

          2016-11-04T12:40:24+00:00
          Researched and executed a national, 15-market clinical trial campaign utilizing print, radio and television. Gained the necessary number of study participants for surgical clinical trial over the course of nine months. NuVasive, Inc.

          RSM-Case Studies – Palomar Health

          Researched, planned and executed a multi-platform media campaign to build brand awareness and attract new patients to California’s largest public health district. Special focus on award-winning cardiovascular and orthopedic service lines as well as Palomar Health’s association with the Mayo Clinic Care Network.


          Palomar Health

          2016-11-04T12:40:38+00:00
          Researched, planned and executed a multi-platform media campaign to build brand awareness and attract new patients to California’s largest public health district. Special focus on award-winning cardiovascular and orthopedic service lines as well as Palomar Health’s association with the Mayo Clinic Care Network. Palomar Health

          RSM-Case Studies – UC San Diego Rady School of Management

          Initiated and maintained annual media plans targeting entrepreneurs and management level individuals through unique digital platforms as well as traditional mediums including public radio, outdoor, cable television and B2B print to drive enrollment among various MBA programs.


          UC San Diego Rady School of Management

          2016-11-04T12:40:32+00:00
          Initiated and maintained annual media plans targeting entrepreneurs and management level individuals through unique digital platforms as well as traditional mediums including public radio, outdoor, cable television and B2B print to drive enrollment among various MBA programs. UC San Diego Rady School of Management

          RSM-Case Studies – Komen San Diego

          Executed multi-cultural advertising campaigns designed to educate and secure potential donors, support fundraisers among the general public in San Diego.


          Susan G. Komen San Diego

          2016-11-03T17:45:56+00:00
          Executed multi-cultural advertising campaigns designed to educate and secure potential donors, support fundraisers among the general public in San Diego. Susan G. Komen San Diego

          Some of Our Clients

          Some Of Our Clients

          Getting In Touch

          “A simple hello could lead to a million things.”
          Unknown

          Let’s start with a smart conversation. Give us a call today to explore how we can help!