Celebrating 21 years in Business ~ RSM is grateful to all our clients and partners!
Celebrating 21 years in Business ~ RSM is grateful to all our clients and partners!

That raises an important question: When someone asks AI about programs in your field, is your institution showing up? That’s why I’m offering higher education institutions a FREE AI Visibility Audit.
With over 21 years of experience, our team excels in developing enrollment marketing strategies that help institutions navigate their marketing challenges and successfully overcome them. We strongly believe in the power of collaboration: we unite experts who act as an extension of your team, ensuring our collective media placement for education and proven solutions for higher education lead to your success.

















With over 21 years of experience, our team excels in developing enrollment marketing strategies that help institutions navigate their marketing challenges and successfully overcome them. We strongly believe in the power of collaboration: we unite experts who act as an extension of your team, ensuring our collective media placement for education and proven solutions for higher education lead to your success.
With over 21 years of experience, our team excels in developing enrollment marketing strategies that help institutions navigate their marketing challenges and successfully overcome them. We strongly believe in the power of collaboration: we unite experts who act as an extension of your team, ensuring our collective media placement for education and proven solutions for higher education lead to your success.

At RSM, we kick off every new project with extensive research, focusing on enrollment marketing strategies that align with your goals. It's crucial for us to understand your audiences, evaluate market conditions, and analyze your competition. We apply proven solutions for higher education to ensure every client, every project, is a succes
At RSM, we kick off every new project with extensive research, focusing on enrollment marketing strategies that align with your goals. It's crucial for us to understand your audiences, evaluate market conditions, and analyze your competition. We apply proven solutions for higher education to ensure every client, every project, is a success. This commitment to thorough analysis drives our effective media placement for education, paving the way for optimal results every time.

Our enrollment marketing strategies are shaped by thoughtful analysis and collaboration, defining when, where, and how your message reaches audiences—always with your goals and budget in mind. We focus on effective media placement for education to ensure you find proven solutions for higher education success.

We understand that measurement is essential for effective enrollment marketing strategies. That’s why we approach each campaign by utilizing both quantitative and qualitative performance indicators, ensuring we can define your success through proven solutions for higher education and optimal media placement for education.

12% INCREASE IN STUDENT ENROLLMENT IN FY24
San Diego City College (SDCC) faced challenges in driving enrollment and fostering a sense of community among prospective students. Despite its affordability and high-quality programs, SDCC needed to implement effective enrollment marketing strategies to truly stand out in a crowded higher education landscape and reach diverse audiences more effectively.
Key issues included:
A need to increase enrollment and retention.
Limited engagement with calls to action such as 'Apply,' 'Register,' and 'View Schedule.'
The challenge of targeting high school students and adults in key San Diego neighborhoods, necessitating focused media placement for education initiatives to attract these groups.
By utilizing proven solutions for higher education, SDCC can enhance its outreach and ultimately boost student enrollment.
12% INCREASE IN STUDENT ENROLLMENT IN FY24
San Diego City College (SDCC) faced challenges in driving enrollment and fostering a sense of community among prospective students. Despite its affordability and high-quality programs, SDCC needed to implement effective enrollment marketing strategies to truly stand out in a crowded higher education landscape and reach diverse audiences more effectively.
Key issues included:
A need to increase enrollment and retention.
Limited engagement with calls to action such as 'Apply,' 'Register,' and 'View Schedule.'
The challenge of targeting high school students and adults in key San Diego neighborhoods, necessitating focused media placement for education initiatives to attract these groups.
By utilizing proven solutions for higher education, SDCC can enhance its outreach and ultimately boost student enrollment.
“Becky at RSM has been our partner annually to develop enrollment marketing strategies for a multi-channel campaign that supports the San Diego County Earned Income Tax Credit Coalition’s initiative to raise awareness about free tax filing assistance and tax credits. As a result, we’ve seen an increase in inquiries, with more San Diegans receiving tax help! Becky and the team are not only professional but also so much fun to work with, ensuring clients have the proven solutions for higher education they need to succeed. I am consistently impressed with the team’s responsiveness and trust them with our media placement for education campaigns.”
- Sara Portillo,
Senior Director Marketing and Communications
“Within a couple of weeks, RSM was able to deliver a campaign that was completely integrated and seamless in its approach,” said Beresford. “Their expertise in enrollment marketing strategies and media placement for education has proven invaluable to our team. We really value the knowledge and experience they bring to the table, as well as their ability to work as an extended part of the District's communications team. Over the years, they have delivered proven solutions for higher education that have helped the District meet its enrollment targets and better serve the community.” - Jack Beresford, Director of Communications and Public Relations
Video from the 2024 CCPRO in Santa Cruz ~Explore our enrollment marketing strategies and media placement for education, and join us at the 2025 CCPRO in San Diego for proven solutions for higher education!


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