Mixing the Media

“Give ordinary people the right tools, and they will design and build the most extraordinary things.”
Neil Gershenfeld

The vast variety of media buying options available today are the tools we use to build your brand where and how your audiences are living their lives. RSM skillfully selects the perfect balance of collaborative media planning to create a solid integrated media solution for your marketing spend.

Digital Advertising Media


Strategic digital campaigns have become an important part of a smart marketing mix. We create, monitor, measure and optimize your online campaigns to achieve the desired outcome.

  • Display Ads
  • Contextual, Behavioral and Geographic Targeting
  • Content Marketing
  • Video Pre-Roll
  • Targeted Email
  • Social (Display and Video)
  • Mobile, Desktop and Tablet

Outdoor Advertising Media


What if you could turn waiting into winning with a new brand connection? RSM develops effective outdoor strategies to reach your target audiences where they wait, work and play away from home.

  • Airports
  • Billboards & Bulletins
  • Wallscapes
  • Digital Billboards
  • Transit Shelters
  • Street Furniture
  • Bus/Train/Trolley
  • Malls

Print Advertising Media


Does print still have power in an effective media mix? Yes! It’s engaging, versatile and creative – providing strong brand value when placed with the right publishers for the people you want to reach.

  • Newspapers
  • Magazines
  • Direct Mail
  • Trade Publications
  • Inserts, Special Sections, Trade Conferences

Radio Advertising Media


From AM/FM to digital listening and everything in between, radio remains one of the most popular forms of advertising today. RSM will target your messages in the right space for your brand.

  • Broadcast
  • Public
  • Digital
  • Syndicated Programs
  • News/Traffic/Weather Sponsorships
  • On-Air Personality Endorsements
  • Pandora
  • Spotify
  • News, Weather & Traffic Sponsorships

Social Media Advertising


The landscape of paid social advertising is constantly changing with new technologies, channels and formats. We keep up with the chaos and find ways to connect contextually with your friends and followers. There’s a lot to “like” about that.

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Snapchat
  • LinkedIn

Television Advertising Media


Television is still one of the most influential and credible mediums for information and entertainment. Watch it build your brand when we place your ads into the content where your target audiences are tuning in.

  • Local
  • Regional
  • National
  • Public Television
  • Cable
  • Sports
  • Network
  • News, Weather, Sports & Traffic Sponsorships
Digital & Traditional Media Agency San Diego