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we make you shine.

Your story deserves to be heard, and we’re here to help you share it. With a focus on results and proven expertise, RSM creates campaigns that bring your vision to life.

eitc receives record phone calls & response

UNITED WAY OF SAN DIEGO COUNTY

CAMPAIGN OBJECTIVE


Increase community awareness, drive website traffic, and encourage phone calls for  the CalEITC program, targeting low-income Californians eligible for state and federal tax credits.


CLIENT CHALLENGES


  • Target Audience Complexity: Reaching a diverse audience, including non-citizen California residents with ITINs and individuals not required to file taxes.
  • Message Accessibility: Ensuring outreach in multiple languages and across various platforms to maximize inclusivity.
  • Tight Timelines: Extending deadline messaging while maintaining 
  • campaign momentum.

STRATEGY


RSM Leveraged a blend of digital and traditional media to maximize reach and engagement. Key platforms included:


  • Digital: Google Search, Display & Remarketing, Facebook/Instagram, CTV/OTT.
  • Traditional: Spanish-language radio, bus backs, and posters in high-traffic areas.

Tailored Messaging:


Crafted specific messages for ITIN holders, non-filers, and those unfamiliar with CalEITC benefits, targeting both English and Spanish-speaking audiences.


Value Maximization:


Secured significant added value from media placements, boosting overall campaign impact.


RESULTS


Digital Media Impact:


  • Impressions: 2.99M (+166% overdelivery)
  • Clicks: 17,983
  • Conversions: 1,897 (10.55% conversion rate)


Traditional Media Impact:


  • Bus Backs and Posters:
    • Impressions: 9.58M
    • Added value: $17,000 (extra weeks of exposure).


  • Radio:
    • Impressions: Extensive reach across XHTY INVASORA 99.7 FM and Radio Latina 104.5 FM.
    • Added value: $14,420 (additional spots and website ads).


CONCLUSION


This campaign showcases the power of a strategic, inclusive marketing approach. By aligning creative assets, platform strategies, and added-value media placements, RSM Media helped United Way of San Diego drive significant awareness and engagement for the CalEITC program.

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Our Trusted Partners

Hear what our clients are saying

Southwestern College

San Diego Community College District

United Way of San Diego County

Working with RobertStemler Media has been an incredible experience. They are there for us every step of the way, from brainstorming new ideas to launching successful campaigns. Their team is truly invested in our goals and goes above and beyond to ensure we get the best results. Their creativity and innovative thinking have made a huge impact on our projects. For example, they proposed creating a mural to promote our community college—an idea we would have never thought of on our own. It was a brilliant way to engage the community and increase visibility. Thanks to their efforts, we are set to break our enrollment record this academic year! We couldn't be happier with their partnership and highly recommend RobertStemler Media."


- Sofia Salgado Robitaille, Executive Director of Advancement and Community Engagement

United Way of San Diego County

San Diego Community College District

United Way of San Diego County

“Becky at RSM and the digital team at cThru have been our partners annually to create a multi-channel campaign to support the San Diego County Earned Income Tax Credit Coalition’s efforts to raise awareness around free tax filing assistance and tax credits. As a result, we’ve seen an increase in inquiries, and more San Diegans are receiving tax help! Becky and the team are professional and so much fun to work with while ensuring clients have what they need to succeed. I am always impressed with the team’s responsiveness and trust them with our campaigns.”





- Sara Portillo, 

Senior Director Marketing and Communications

San Diego Community College District

San Diego Community College District

San Diego Community College District

“Within a couple of weeks, RSM and their partner cThru Media were able to deliver a campaign that was completely integrated and seamless in its approach”, Said Beresford. “We really value the knowledge and experience they bring to the table as well as their ability to work as an extended part of the Districts communications team. Over the years they have delivered results which have helped the District meet it’s enrollment targets and to better serve the community.”








-  Jack Beresford,  

Director of Communications and Public Relations


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