RSM-Case Studies – UC San Diego Health Sciences
Strategically executed numerous campaigns for UC San Diego Health Sciences utilizing customized media mixes which included television, radio, outdoor, print, Coaster wraps, and luxury lifestyle media including arts events and private jet terminal advertising. These campaigns included overall brand awareness, which drove specialty care visits and donor recognition. Responsible for the successful launches of Sulpizio Family Cardiovascular Center and North Coastal Services. Grew patients in a number of service lines with specifically tailored media campaigns including Sports Medicine, Orthopedics, Bariatric Medicine, Executive Health, Concierge Medicine, Uro-Gyn, Women & Infants, Fertility and at Moore’s Cancer Center.
UC San Diego Health Sciences